With over 20 years of experience, Laurel Pinson has been instrumental in shaping some of the world’s most recognizable brands. Specializing in brand strategy and business transformation, she works closely with founders and executives to translate ambitious visions into measurable growth. Her portfolio includes fast-growing DTC brands and industry-leading platforms like Creatively and Hairstory, where her unique ability to align brand identity with business goals has consistently delivered results.
A master at simplifying complexity, Laurel excels at helping companies break through crowded markets and unify teams around a shared vision. Her approach goes beyond creative campaigns—she builds brands that fuel growth across marketing, product, and customer experience. Whether you need to clarify your brand message or transform internal processes to scale, Laurel’s hands-on expertise can transform your business from the inside out.
Previously, as VP of Brand + Creative at SoulCycle, Laurel led initiatives that expanded the brand’s reach, including launching the first at-home bike, opening international studios, and building partnerships with Apple Music and Sirius XM. She also spearheaded Glamour’s digital transformation, creating new content formats that positioned the magazine as a leader in women’s storytelling.
Fractional Brand Leadership for Companies Ready to Scale
If your company is ready to elevate its brand and drive real-world growth, Laurel’s fractional consulting services cover roles such as Chief Brand Officer or strategic brand advisor. Reach out when you’re ready to break through market noise, scale your brand’s reach, or transform your business for long-term success.